A few days before the opening of the second China International Import Expo (hereinafter referred to as the "fair"), Marco bettin, Secretary General of the Italian Chinese Chamber of Commerce and operation director of the Italian Chinese foundation, has been "overwhelmed".

As the only state-level chamber of commerce between Italy and China, the Italian Chinese Chamber of Commerce shoulders the heavy responsibility. Together with the Italian Chinese foundation and the Italian Association for foreign trade (AICE), it directly cooperates with the Ministry of Commerce of China to organize Italian enterprises to participate in the Expo. "This is an affirmation of the strategic role played by the Italian Chinese Chamber of Commerce in the past 50 years." Marco bettin was very pleased.

Full display of Italian lifestyle

It is understood that at least 125 Italian enterprises will participate in the business exhibition of the Expo, with a signed exhibition area of 6671 square meters. Among them, the relevant exhibition areas of the Italian Chinese foundation, the Italian Chinese Chamber of Commerce and the Italian Foreign Trade Commission cover an area of 2000 square meters. About 90 Italian small and medium-sized enterprises have been organized to participate in the exhibition, and the exhibition area has expanded by more than 700 square meters compared with last year.

"Italy is famous for its lifestyle, food, fashion, design and furniture. "Made in Italy" is the product of innovation, culture and tradition. " When it comes to specific products, Marco Bertin is like a treasure. "This Expo will hold several Italian food exhibitions, displaying wine, olive oil and even truffle. There are also some famous fashion brands and furniture brands that will show their products and features. There is also a famous Italian company that specializes in products for infants and children. "

"Each of our exhibitors has brought its own traditions and innovations to Shanghai. Only by visiting all the exhibits can we better understand the Italian way of life," said Marco bettin

Take advantage of the Expo to enter the Chinese market

Mark bettin is an old friend of the fair. "From the first time last year, we immediately realized the importance of entering the Expo," he recalled. It is not a pure exhibition, but a major platform for China to fully expand its import of foreign products and services. Of course we can't miss this opportunity. " To this end, the chamber of Commerce of Italy and China will deeply participate in the fair, strive to promote it in Italy, guide more enterprises to participate, and help them enter the Chinese market.

He believes that the fair is a very important platform, especially for small and medium-sized enterprises in Italy. "They need an opportunity to meet people, which is provided by the fair." In addition, during the Expo, exhibitors can also attend different occasions and activities, such as B2B meetings, forums, and other communication activities, which can help enterprises find business partners.

"The Italian delegation will be led by the Italian ministers for foreign affairs and economic development. This kind of high-level delegation is enough to show the importance of the fair. " In the interview, Marco bettin disclosed this important information to the reporter exclusively.

Adapt to the needs and preferences of Chinese consumers

Behind the huge attraction of the fair to exhibitors is the huge potential of China's import market.

Marco Bertin suggested that Italian enterprises should learn more about the Chinese market, study the uniqueness and opportunities of the Chinese market in depth, and then try to adapt products and services to Chinese consumers. They should explore marketing strategies for Chinese consumers, such as opening online stores on e-commerce platforms, using wechat and other social media for marketing, and adjusting products and services for different target customer preferences. Some enterprises need to cooperate with each other to meet the large demand of Chinese consumers for certain products.

"In general, the role of Italian Chinese Chamber of commerce is like a bridge. We want Italian companies to understand that we cannot miss the opportunity to enter the huge market of China. Our professional advice and support can help them realize China's potential for us. "

Reporter Feng Shouyan